Sometimes you just have to look at the (imaginary) camera like you’re Jim from The Office, and shake your head.

That feeling especially is true when you find your business not hitting the checkpoints for the goals you set for the year.

So, then what? How do you take action in a way that will be impactful? How do you redirect and navigate through the rough, choppy waters?

You start by doing the following:

We’re ending off the year with some soul-searching…to an extent!

An end-of-year review is a typical business practice; you gather your numbers, examine the trends, and assess your growth. 

And all that data is great, more than great, but there’s an extra piece of the puzzle.

You.

Your self-reflection is just as important and necessary to truly understand you and your business’s growth. Which is why I ask myself these four questions: