Everything Comes Down to Balance
Life is a balancing act, especially when you own your own business!
As entrepreneurs, we feel the pushes and pulls of being an owner, a manager, a strategist, and that’s just to name a few.
So where’s the peace? Where’s the balance?
It starts with you and these three key areas in your business:
Your Guide to Start 2026 With Your Best Foot Forward
It’s 2026, we’re back in action, and we want to help you start your year with your best foot forward.
Using the energy of a new month and a new year, let’s get you on track in all areas of your business: finances, strategy, people ops, and marketing!
So, here is how you can prep your business for a great year ahead:
The 4 Questions I Ask at Year-End
We’re ending off the year with some soul-searching…to an extent!
An end-of-year review is a typical business practice; you gather your numbers, examine the trends, and assess your growth.
And all that data is great, more than great, but there’s an extra piece of the puzzle.
You.
Your self-reflection is just as important and necessary to truly understand you and your business’s growth. Which is why I ask myself these four questions:
Your End-Of-Year Business 360 Checklist
Before you close your laptop and your office door (whether physical or virtual) for the holidays, OR before your year-end comes to a close, there are some things you need to do!
Yes, as much as we might want to make things a “next year” problem, wouldn’t you prefer to start the new year with a calm saunter back to work, instead of rushing, thinking of all the things you have to do?
Well, we know which one we’re choosing, but we’ve put together a list of essential end-of-year reviews, and what you do with it from here is a Choose Your Own Adventure story!
Things that Kill YOUR Engagement and Investment
There’s a lot that comes with managing a team, but what about managing yourself?
How do you expect your team to be engaged when you are feeling the burnout yourself?
Which is why I’ve put together a few critical things that only increase burnout as a business owner:
Doing These Kills Team Engagement and Investment
Taylor Swift said, “You know there’s many different ways to kill the ones we love, the slowest way is never loving them enough”, and it applies more to your business than you think.
And when we talk “love”, we really mean care for (because let’s keep it professional).
Your behaviour matters just as much as theirs, and as a leader, you need to evaluate how you show up for your team and what their experience is.
People are looking for purpose, and the most common way is through their work, so let’s look at the three critical ways that discourage team engagement and investment (so you can keep your team happy, aligned and driven):
Why I Niched Down (and You Should Too)
Something needed to change.
I started looking at the trends and the different ways I approached my business, and that’s when I noticed it.
There was so much more enjoyment for the creative clients in my business than I did for the non-creative-based clients.
I thought to myself, what was the harm in niching down? I’d heard so much about it from fellow business owners and business coaches that it was time for me to try it for myself.
How to Conduct a Business Financial Health Check
Healthy cash flow is essential for covering operating costs and funding growth.
Conduct a review of cash inflows and outflows to understand your cash flow cycle.
Does your inflow exceed your outflow, or vice versa? When you can accurately answer that question, you’ll begin to understand more clearly how it ebbs and flows and how you can anticipate both to your benefit and sense of security.
The Social Hour: Why I Check In With My Team Every Week
Emails and messages are great for communicating with team members, but not everything can be explained over text; sometimes you need to call.
Having weekly calls means that there is a specific dedicated time to follow up with tasks, troubleshoot live, or explain more abstract concepts that could be harder to understand just with reading a message.
Content Creation Tips, Tricks, and Automobiles!
Have you heard the saying “everything is content”?
A chilling statement when you think about it, but I think it’s being used incorrectly.
When it comes to your business, everything can be content, or more accurately, inspire content.
But it’s tricky, because many business owners are still wondering, “HOW?”
5 Seasonal Tips for Summer-Ready Bookkeeping
Running a business in the summer means wearing a few extra hats, maybe a sunhat, but definitely the “who’s covering while I’m out?” hat.
Here are five practical ways to keep your books running smoothly while still making time for long weekends and iced coffee breaks.
Three Key Ways to Improve Your Bookkeeping
Are you feeling…flustered? Palms sweaty?
If that’s how you’re feeling about your business’s bookkeeping, it’s time for a change!
And it doesn’t have to be an intensive process; most times, simple changes are all that are needed to take your bookkeeping from back-of-mind to peace-of-mind.
So, here are three key ways you can improve your bookkeeping (and your sanity):
Your Presence in Your Communities: Why Connection Always Matters
As small business owners, our most common connection (especially for those without a brick-and-mortar store) is through our screens, with customers, clients, and ultimately, our community.
While you should be engaging with your clients and customers, you should also be reaching out and interacting with your fellow entrepreneurs and business owners.
Signal’s B Corp Certification: The What, The Why, and The Where Next
We’ve all been shown how unchecked corporate greed can create an unbearable, toxic environment, exploiting workers and resources with little care about not just their customers, but anything that they deem “not worth their time or money”.
This is why for us, becoming a B Corp Certified Business was about joining a community taking a stance and committing to changing how business is done, that preserves respect, empathy, and sustainability in all aspects.
Keeping Things Secure: Cybersecurity Habits You Need to Have
Are you secure?
Not in an emotional security way (that’s between you and your therapist), but when it comes to your cybersecurity!
If you want to keep your company’s data protected, you need to assess your cybersecurity habits, as a worker and overall as a company.
Make security a priority in your culture through these key tips:
Only Forward: Our Stance on DEI
Companies that value power and the all-mighty dollar above human decency are exactly what DEI exposes in a deeply flawed capitalist system.
These companies expose themselves as late adopters of a society, of a humanity, built on mutual respect, because their own greed and prejudices blind them.
So, we at Signal wanted to make something very clear.
We move forward, not backwards.
How to Find and Keep Great Talent in a Competitive Market
Your reputation is more than just how your clients and prospective clients see you, it’s also how potential employees and team members see you.
Your reputation as a business encompasses your reputation as an employer, arguably one of the most crucial parts of owning and running a business.
Do you know what your reputation as an employer is? If you read that question and are sitting there with furrowed brows or a good ol’ “confusion face”, you need to find out.
Ask A Bookkeeper: FAQs
I’ve compiled a list of some of the most common questions I’ve been asked in my 60-minute Ask a Bookkeeper Clarity Sessions, to help close the knowledge gap, and hopefully answer some of your questions in the process!
Your (Fun) Tax Filing Survival Guide
Unless your business is tax filing, you most likely dread tax season!
Every late winter-early spring, it’s a mad dash of numbers, papers, and triple-checking everything!
But filing taxes doesn't have to be daunting, contrary to popular opinion.
Here are some helpful tips to make the process a bit more enjoyable:
Sustainability Practices for Small Businesses
What is the true cost of doing business?
We know what it costs us to produce and sell our products and services, but there’s another piece of the puzzle that business owners need to consider. Arguably, it should’ve been considered long ago during industrialization but there’s no time like the present.
The real question then becomes, “What does my business cost the planet?”
And then the follow-up question is “How do I go from costing the planet to helping the planet?”
Here are a few simple yet effective ways you can practice sustainability in your business and reduce your carbon footprint:

