Erika Dowell Erika Dowell

Coping and Persevering Through Failure as a Business Owner

As much as we share our successes and our milestones, one of the things I don’t see too much about is our failures.

Failure is a big word, it feels scary because it is scary that we live in a culture of shame, to be told to only let people see us “win” when the most human thing we can do is fail.

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Erika Dowell Erika Dowell

Green Business Practices: Sustainability Initiatives for Your Business

Let’s get real, the importance of sustainability in business cannot be overstated.

From reducing carbon emissions to promoting social equity and preserving natural resources, businesses play a crucial role in shaping a more sustainable future.

These are 3 simple and effective ways you can incorporate environmentally sustainable practices into your business (and beyond)!

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Erika Dowell Erika Dowell

How I Handle and Correct Mistakes That Happen

Making mistakes is human, we’re people, and at some point, we are going to screw up.

In our careers, at our jobs, sometimes we are going to make a mistake, some big, some small.

How do we handle that?

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Erika Dowell Erika Dowell

Great Tools for DIY Marketing

Now, we love marketing agencies because they give business owners like myself and yourself the opportunity to work with experts and outsource the work associated with marketing for your business. However, not everyone can afford an agency, or afford an in-house marketing specialist, so we make do and do it ourselves (DIY it).

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Erika Dowell Erika Dowell

Finding Your Business Niche

Where do you fit in the market? How are you different? Who are you looking to attract?

Finding a business niche can be a great way to start your own business. Here are some tips to help you get started!

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Erika Dowell Erika Dowell

Even Business Owners Need Therapy

Mental health is huge.

It impacts every moment of our day, whether consciously or subconsciously. As a business owner, it can impact your personal and professional life, and even the thought of that is stressful.

This is why business owners must take care of themselves, especially their mental well-being.

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Erika Dowell Erika Dowell

Top Tips for Finding Clients

How you find great clients, similar to art, is subjective. Not everything works for everyone, and your strengths will be different than another business owner’s. However, there are some basics and I’d like to share a few ways you can start finding your clients!

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Erika Dowell Erika Dowell

Get Psyched: How I Prep for Public Speaking + IG Reels

Not everyone loves public speaking.

If we’re being honest, very few people ACTUALLY enjoy it.

It’s a lot of pressure, it’s a big deal, and yet, we endure it, we push through and persevere.

Except…how exactly do you get to the enure/persevere part of it?

*Image credit to Emily Hoult

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Erika Dowell Erika Dowell

How to Find a Mentor

Finding a mentor can be a great way to learn from someone who has the experience and knowledge that you are looking for.

When it comes to finding a mentor, whether for your professional or personal life, it’s tricky to know where to look or who to turn to.

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Erika Dowell Erika Dowell

What is a Business Strategy?

Think of your business as a sleek ship, cutting through the waves of the market. Now, a ship without a map is like a rudderless boat, just drifting wherever the current takes it. That's where a business strategy comes in – it's your treasure map, your secret weapon to steer your ship toward success.

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Erika Dowell Erika Dowell

The Best Software for New Businesses

Finding the right software to help you manage your business can be a challenge, but luckily there are lots of great options available. Evaluating the features and costs of the different options can help you decide which one is best for your business.

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Erika Dowell Erika Dowell

How to Grow a Remote Team

Managing a remote team, however, especially when it comes to different timezones, can make business owners a bit hesitant. But hey, I’ve been doing this for a bit now, so I have 10 ways you can manage and grow your remote team efficiently and effectively!

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Erika Dowell Erika Dowell

4 Ways to Increase Efficiency

By optimizing your processes and leveraging the right strategies, you can enhance productivity, reduce costs, and ultimately maximize your profits. Here are 4 effective ways to increase efficiency in your business.

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Erika Dowell Erika Dowell

How Does Being Paperless Save Money

Reducing your paper usage and dependency in your business doesn’t just make sense environmentally, but it’s better for you financially too.

Going paperless can be a great way to save money for businesses of all sizes, small, medium, and huge corporations/conglomerates, everyone can benefit from going paperless.

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Erika Dowell Erika Dowell

Finding Grants in Canada

When I started my business, I searched high and low for grants to allow me a bit of capital while I got situated.

It was hard to find something that would fit my business and that was available to my business.

Here are some of the ways I found grants or that my clients have found grants.

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Erika Dowell Erika Dowell

6 Effective Ways to Reduce Spending in Your Business

I’m a big fan of budgeting and looking for ways to spend less money than I have to. You say frugal, I say cost-effective. Either word is absolutely fine, as long as it's good for your business, which encompasses you, your employees, and your clients/customers.

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