Sometimes you just have to look at the (imaginary) camera like you’re Jim from The Office, and shake your head.

That feeling especially is true when you find your business not hitting the checkpoints for the goals you set for the year.

So, then what? How do you take action in a way that will be impactful? How do you redirect and navigate through the rough, choppy waters?

You start by doing the following:

From the beginning of the month to mid-summer, Signal Operations went through so many changes, but using AI seemed to pick up a bit more for the more mundane things.

At first, we thought, “no problem, it’s saving time, and the results are acceptable”, but as summer reared its head, we began reprioritizing and looking more closely at our processes.

And we realized, it was getting a bit much and something needed to change. So, we said “Enough is enough”; we had to break up with ChatGPT and generative AI.

So from July to August, we banned it from the business.