We saw it in 2025. Tighter budgets, saving pennies (not literally, since they don’t exist anymore in Canada), and scaling back at home and in the office.

And it’s continued into this year, because economies are not fixed overnight. That being said, there is a way to use this to your advantage as a business owner. While launching one thing after another may feel like the way to go, it’s actually quite the opposite.

Now, we aren’t saying don’t launch new products/services, but more accurately, it’s that less is more. 

And here’s why:

In order to attract employees in 2022, Canadian companies need to evaluate what is important to people today. With health & safety at the forefront of employee concerns, being able to afford their lives with the current rates of inflation in Canada - workers want to know that their work environment is safe, flexible, and that they’ll be paid fairly for their work, accounting for their level of risk of infection.