Welcome to Signal Operations!
Our Core Services
Signal Tides
Signal Ember
Signal Aether
Signal Terra
About Signal Operations and CEO, Erika Dowell
Hi, I’m Erika Dowell, founder of the Signal Operations family of brands.
I work with founders and growing teams who are ready to scale with clarity, intention, and heart. Whether it’s finance, leadership, operations, people, or marketing, I help businesses build the structure they need to support the freedom they want.
Each Signal brand reflects a piece of the puzzle I’ve helped solve again and again:
Signal Tides – Where I turn messy finances into meaningful insight. I help founders get clear on the numbers, build smart systems, and make confident, data-informed decisions.
Signal Ember – Coaching for leaders who want to grow without burning out. I work with visionaries to reconnect with what matters, shift stuck patterns, and lead with clarity.
Signal Terra – People Ops designed for real humans. I help teams build strong foundations, scale culture, and create workplaces where people do their best work.
Signal Aether – Marketing with strategy, soul, and follow-through. I help brands craft clear messaging and intentional campaigns that actually move the needle.
At the core of all my work: I help businesses grow on purpose.
If you're navigating change, stuck in the weeds, or building something big, let's talk.
