Erika Dowell Erika Dowell

Why I Niched Down (and You Should Too)

Something needed to change.

I started looking at the trends and the different ways I approached my business, and that’s when I noticed it.

There was so much more enjoyment for the creative clients in my business than I did for the non-creative-based clients.

I thought to myself, what was the harm in niching down? I’d heard so much about it from fellow business owners and business coaches that it was time for me to try it for myself.

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Erika Dowell Erika Dowell

What is a Business Strategy?

Think of your business as a sleek ship, cutting through the waves of the market. Now, a ship without a map is like a rudderless boat, just drifting wherever the current takes it. That's where a business strategy comes in – it's your treasure map, your secret weapon to steer your ship toward success.

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Erika Dowell Erika Dowell

How to Grow a Remote Team

Managing a remote team, however, especially when it comes to different timezones, can make business owners a bit hesitant. But hey, I’ve been doing this for a bit now, so I have 10 ways you can manage and grow your remote team efficiently and effectively!

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Erika Dowell Erika Dowell

What is SEO?

Search Engine Optimization (SEO) is the key to ensuring your business stands out in this wild west of virtual landscape. In this blog, we'll explore what SEO is and delve into the benefits it offers to businesses.

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