Erika Dowell Erika Dowell

Why I Niched Down (and You Should Too)

Something needed to change.

I started looking at the trends and the different ways I approached my business, and that’s when I noticed it.

There was so much more enjoyment for the creative clients in my business than I did for the non-creative-based clients.

I thought to myself, what was the harm in niching down? I’d heard so much about it from fellow business owners and business coaches that it was time for me to try it for myself.

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Erika Dowell Erika Dowell

Finding Your Business Niche

Where do you fit in the market? How are you different? Who are you looking to attract?

Finding a business niche can be a great way to start your own business. Here are some tips to help you get started!

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